TRADE SHOWS

Rules of Attraction: Tips and Advice for Getting Attendees to Visit Your Trade Show Booth

| May 14, 2015

California Apparel News recently caught up with several trade-show organizers to ask for tips and advice for exhibitors looking to generate excitement and attract more buyers at the trade show.

Bigger Brands, Bigger Venue

Bigger Brands, Bigger Venue

Venue, a trade show that started as a platform for emerging streetwear brands, went on a growth spurt for its May 19–20 run.

Salon Allure to Expand and Rename Itself Hammock, Runway Shows Planned for Miami

After five years producing the boutique swim trade event Salon Allure, Rick Fatzinger, the event’s managing partner, announced that his team will double the size of the event and rename it Hammock.

Salon Allure Trade Show to Expand and Rename Itself Hammock

After five years producing the boutique swim trade event Salon Allure, Rick Fatzinger, the event’s managing partner, announced that his team will double the size of the event and rename it Hammock.

Shop & Dine

Shop & Dine

Here are a few suggestions on the new restaurants and up-and-coming boutiques found in some of the major cities on the trade-show circuit.

Miami’s SwimWeek Fashion Shows in July on Hiatus, but Trade Shows Will Continue

IMG, which used to organize the Mercedes-Benz Fashion Week Swim runway shows, puts the Miami Beach event on hold.

3D-Printed Fabric and Washable LED Screens Among the Innovation Awards Winners at Techtextil

New developments in technical textiles and machinery were high- lighted and honored during the recent Techtextil and Texprocess shows in Frankfurt, Germany.

Moda 360 Bows Alternative Trade Show

Moda 360 Bows Alternative Trade Show

Moda 360 took a bow at The New Mart showroom building in downtown Los Angeles on April 25.

European Collections, Domestic Lines and Artisanal Accessories

European Collections, Domestic Lines and Artisanal Accessories

Retailers on the hunt for Summer and Fall merchandise at the April 12–14 run of Fashion Market Northern California at the San Mateo Event Center arrived at the show looking for unusual pieces at boutique prices.

Expanding in New Open-Booth Venue

Expanding in New Open-Booth Venue

For its fourth run, the LA Men’s Market trade show went for a complete makeover.

Big-Name Retailers Turn Out for L.A. Majors Market


Big-Name Retailers Turn Out for L.A. Majors Market


The Los Angeles Majors Market at the California Market Center kicked off on April 7 for its three-day run with a flurry of activity drawing buyers from department stores and specialty chains.

LA Men’s Market Moves to CMC Penthouse

LAMM is moving into the 93,000-square-foot penthouse floor of the California Market Center showroom building when its Holiday 2015 show takes a bow on April 7–8, said Kellen Roland, LAMM’s founder.

Atlanta’s March Apparel Market Brings in the Buyers

Atlanta’s March Apparel Market Brings in the Buyers

The March Apparel Market returned to the Americasmart with an expanded temporary exhibitor section and an earlier schedule.

Orders, Out-of-Town Buyers and Mixed Traffic Reports

Orders, Out-of-Town Buyers and Mixed Traffic Reports

Traffic appeared lighter than usual for March at the recent run of Los Angeles Fashion Week, but exhibitors said traffic was steady and reported landing orders from local and out-of town retailers.

Moda 360 to Take a Bow at New Mart

Moda 360, a trade show for independent designers, will make its debut at The New Mart showroom building in downtown Los Angeles April 24–25, said Debora Pokallus, the founder and chief executive officer of the show.

Previous