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SWIM-SURF

Quiksilver to Pasadena

By Andrew Asch | November 13, 2014

Surf giant Quiksilver Inc. will open a location for its Boardriders Club store in Pasadena, Calif.

BeachRiot, Vissla, Billabong Nominated for SIMA Image Awards

The Surf Industry Manufacturers Association has awarded hot new brands and veterans of the surf industry SIMA Image Awards for the past 12 years, and on Nov. 12, the trade group announced nominees for the 2014 SIMA Image awards and a new award category—the SIMA Honor Roll.

Investors See Surf, Streetwear Poised for Growth

Surf’s up for dealmaking for action-sports and streetwear brands. In the past month, private-equity companies have announced investments in the brands and retailers in this market.

Amuse Society’s New E-Commerce Site

Amuse Society’s New E-Commerce Site

Surfwear veterans Summer Rapp and Mandy Fry made a splash when they launched their Costa Mesa, Calif.–headquartered Amuse Society label in January. Since then, they have introduced their fashion beach-lifestyle label at the Miami SwimShow in Miami, Fla., and won the “breakout brand” award at the Agenda trade show in Long Beach, Calif.

Quiksilver’s McKnight Steps Down

Bob McKnight, founder of surf giant, Quiksilver Inc., will retire from his position as executive chairman of the Huntington Beach, Calif.–based company

Cruise Watch

Cruise Watch

When swimwear designers showcased their latest Cruise ’15 collections in July in Miami Beach, several key trends stood out. Look for everything from laser-cut details, activewear silhouettes and edgy leather to color trends such as yellow, gray, and pastel shades of pink and blue.

Building a Better Boardshort

Building a Better Boardshort

Modern surfing was born in Hawaii, took root in California and spread across the world. Since its early days, surfers have been on a quest to find the right gear to wear while surfing.

Surf Alternative

Surf Alternative

For Joe Huebner, the spirit of fun, which was one of the touchstones of the surf scene, is being ignored by a culture obsessed with competition.

Luxury From Fit to Fabric to Finished Details

Luxury From Fit to Fabric to Finished Details

A photo shoot brought swimwear designer Leah Shlaer and swimwear model Alyssa Smith together, and the two discovered a shared background in dance and a passion for luxury swimwear.

Surf Pop-Up at Ron Herman

Surf Pop-Up at Ron Herman

With surf music playing in the background and boards being shaped on site, new surf label Vissla showcased its debut collection on Aug. 2 with a pop-up shop at the Ron Herman boutique at the Fred Segal boutique compound in Los Angeles.

Val Surf Shutters in Pasadena

Val Surf, one of California’s pioneering boardsports shops, is scheduled to close its Pasadena, Calif., location by the end of this month, leaving the retailer with four locations, said Mark Richards, a co-founder of the family-owned retailer.

Fashion: Swimming Pool

Fashion: Swimming Pool

Prepare for a chic getaway with Cruise ’15’s bright, eclectic mix of swimwear. Here are some of the hottest looks to wear poolside.

Flirty and Cool

Flirty and Cool

Fans of the HeartSoul juniors line will soon find a collection of swimwear and coverups following a licensing agreement between Gardena, Calif.–based Big Strike, owners of the HeartSoul brand, and Miami-based swim maker In Gear Fashions Inc.

Comfort, Confidence and Summer Memories

Comfort, Confidence and Summer Memories

When sisters Colette Callister, Jennifer Anderson and Nicole Bruderer decided to create a collection of swimsuits for women of all sizes, the three drew inspiration from their summers spent as lifeguards and swim instructors in the local pool followed by lime rickys at a local burger joint.

A Brand Between Land and Sea

A Brand Between Land and Sea

Designer Irene Sultan’s swim collection, Manglar, pays homage to her Latin roots and cultural upbringing and more than 30 years of experience in textile and fashion manufacturing.

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